Asian Paints introduces “Signature Look”

Asian Paints introduces “Signature Look”
Personalised home décor ideas for the Indian consumers with a sense of adventure, wanderlust and the spirit of exploration – in partnership with Safomasi, The Yellow Door and Limon.



New Delhi,30th June 2017: This summer, Asian Paints, India’s leading Paint Company, is kicking off from the humdrum and venturing into the unknown. Asian Paints introduces the ‘Signature Look’ a décor look carefully curated by Asian Paints’ décor consultants to bring your love for travel into your home and heart. The “Signature Décor Solutions service makes it easy for homemakers to paint their memories and stories onto their walls. It allows homemakers to co-create intricately designed, personalized spaces where every décor accessory, furnishing and detail accentuates the mood of the room, using the walls as the perfect canvas to bring travel experiences to life! One can even choose from the many pre-designed artworks on offer. Customers can also paint their bucket lists on their walls and get customized décor recommendations from their Signature décor consultants.
The latest trend in home décor is here – ‘Signature Look’. The launch, themed “The World Homeward” takes you on a journey that breathes fresh air into your lungs and makes you cherish the memories that have made you, you. One such ‘Signature Look’ that has been designed integrates the cultures of Central and East Asia, two seemingly contrasting cultures. The resulting design weaves origami and geometrical patterns seamlessly to create a fluid juxtaposition of intermingling palettes and elements from each destination. The space embodies the essence of both cultures and creates an environment one would love to come home to every day.
The services will be made available exclusively at the Asian Paints Colour Store, Connaught Place and you can also book a session online or gain more information at http://colourstore.asianpaints.com/expert/1.

Speaking on the launch, Shruti Rajamohan, Marketing Executive-Retailing, Asian Paints Ltd says, “Every home is the embodiment of the person or family that lives there. It is a place that we all want to be special, where every nook and corner must mean something. And so it is our endeavour to help our consumers do just that! It is with great pride that we launch ‘Signature Look’ for our consumers this season, which gives their travel experiences and ideas a visual representation. Each décor style has been carefully researched and customised in a way that is sure to make their memories permanent in the most personalised way possible.” 


About Colour with Asian Paints
Strategically located in Mumbai and Delhi, our award-winning flagship stores bring to life the journey of creating that perfect home. Walk in to browse through an inspired offering of designs and textures or collaborate with in-store experts to explore the endless possibilities your home has to offer. The Colour store experience is about igniting your inspiration and fuelling your creativity. Just walk into a room set to feel various textures, view finishes for surfaces ranging from walls to wood, enjoy a tête-à-tête with celebrated designers and find your pick of the hottest interior trends. Each of our stores is a hub for events, interactions and activities, décor-themed and otherwise, that allow you to discover, create, explore and engage with us and other people who appreciate the finer things in life. Theme of the month ideas, DIY workshops, expert talks, in-store contests and competitions and consultations with India's finest designers - these are just some of the events you can enjoy in our space throughout the year. 


About the Speakers
Nidhi Tiwari – You might know her better as one of the three women who road-tripped all the way to London. But this is just one feather in her overflowing cap. Nidhi is the founder of ‘Women Without Borders Academy’ that encourages and equips female travel enthusiasts with the requisite skills to experience long-distance travel by land. After driving from Delhi to London with her friends, Nidhi decided to up her game even more and completed a solo road-trip to Siberia. She’s gutsy, outspoken and has the most unique travel experiences that she can’t wait to share with us. 
Rukmini Vaish – Rukmini is a pet parent who hated the idea of leaving her babies behind while she travelled, and did something to change it. She is the founder of Collarfolk, an online platform that helps you design bespoke travel plans that are inclusive to your entire family. She has travelled extensively and is passionate about ensuring that your furry babies can also have travel experiences of their own. She’s brought countless families together and eliminated the heartbreak of leaving a loved one behind while planning holidays. Hear all about her journeys and experiences. 
Dhruv Visvanath – Dhruv combines his passion for music with his adventuresome nature quite effortlessly. His debut album, titled Orion, blended hard rock and percussive, electro-acoustic music seamlessly to deliver a spellbinding musical experience. He is talented with numerous musical instruments. Composer, singer, songwriter are just some of the other caps he wears with equal aplomb. He is India’s only entrant to Guitar Magazine USA’s “30 Great Guitarists under 30.”

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